Analysts estimate that by mid-2017 over 4 billion people will have a mobile device of some kind. While obviously all 4 billion of those people don’t live near your business, it’s still important for you to know how to reach the thousands of people that do. That’s where mobile marketing plays an important role.
Having an approach to marketing that caters to a mobile world is necessary to tap into our data-driven society and generate new customers. While technical and time-intensive, you will absolutely see positive returns on the following strategies when you get them right.
- Looks are Key
First and foremost, you need to consider what your website looks like on a mobile device. Almost every business has a site these days, but the difference in looks between a laptop and an iPhone can be devastating. Since most of your customers and potential customers will be looking at you through the screen of their cell phone, it’s absolutely vital to create a website that’s compatible. If you don’t, you’re turning customers away on a daily basis.
- Apps are King
Having an app doesn’t mean you’ll be the next Uber, but it can definitely be a positive boost for your mobile marketing. Apps range from the very simple to the extremely complex, and finding the right balance for your business is important. Some apps are just bundled blog content that’s easily accessible, while others are able to enact transactions and help you run your business. A well-developed app can take some time, but the investment can put you in front of a larger audience on a daily basis and boost your search engine rankings.
- Target Your Keywords
Most searches on mobile devices are for local businesses. When someone is looking for a business like yours, they open up Google on their phone and input a variety of words and phrases to try to find you. That means you need to do your best to make sure they can actually will. Optimizing the copy on your site to include keywords and phrases can help you work your way to the top of a search engine’s ranking – or what we call SEO. Take some time to research and implement the best keywords for your local area and business and watch your business grow.
- Email is a Powerful Tool
When everything is accessible on your phone, why go elsewhere to look at your emails? Most people are checking their email on their phones now, which means a properly executed email campaign can help you be a constant presence in your customer’s lives. Educational information and timely promotions are positive ways to engage with mobile marketing and can make a huge difference for your business. Better yet, pair an email campaign with a mobile responsive site and an effective landing page and you’ll be delighted with the results.
If you’re considering making the leap into marketing on mobile devices, you don’t have to go it alone. Here at Spynr, we’ve helped our clients create powerful online platforms that engage and delight their audiences. Building relationships with customers is easier now than it ever has been, and we’d love to help you thrive online. Contact us today to see how we can boost your search engine rankings and bring in organic growth for your business!