Not Using Tracking URLs? You Should Be! Here’s Why:
Knowing how your digital marketing performs is one of the critical pillars of Spynr’s WASH Strategy. The simplest and most effective way to accomplish this is by utilizing tracking URLs.
Whenever you’re utilizing a landing page in a Paid Search campaign, an email blast, or some other external marketing campaign, you should use a tracking URL to keep track of important performance metrics.
You’ll find answers to questions like:
- Where is your traffic coming from?
- How are visitors finding you?
- What do visitors do when they land on your site?
We’re dedicating this post to helping you understand and utilize tracking URLs on your website.
What are Tracking URLs?
Tracking URLs are custom generated links that help you keep tabs on the various sources of your website traffic. When someone visits your site via a tracking URL, you’ll be able to analyze where they came from, and thus how well your content is performing. They’re very useful for helping assess how well your digital campaigns are progressing in real time.
How do I create one?
Depending on how your approach your digital marketing, there may be more than one way to create a tracking URL.
For example, if you’re using a service like HubSpot to manage your social media or content, this particular platform has a way to create and implement tracking URLs. Services like this also track analytics in-house as well, which can prove useful.
If you’re working without a third party tool, then we recommend using Google’s Campaign URL Builder in tangent with Google Analytics. This service works seamlessly and helps you track your campaign much like any other service would.
Usually, you’ll need to assign your URL to a specific campaign, so when you start to get data, you can filter as required.
How do I use my new Tracking URL?
Implementing your tracking URL is simple. When sharing your link socially or via email, you want to use your custom URL instead of the actual URL from your website. You’ll now be able to track the performance of your content!
Where do I find my results?
Again, this depends on the service you’re using to keep track of your campaigns.
A tool like Hubspot keeps their analytics in custom reports on their site. Google Analytics is accessible via their portal. Whatever service you use to keep track of your performance, then make sure the analytics are easy to use and accurate before you begin.
Whatever your goals are, Tracking URLs are the glue that holds your digital campaigns together. If you haven’t been using them, then you’re missing out on valuable data that can help you understand your online performance. If you’re still in the dark, or feel that this is just all too much, schedule a time to talk with one of the digital marketing experts here at Spynr. We’re always happy to help!