Are you familiar with TikTok? If not, is a short-form mobile video app and it is becoming increasingly popular with the younger generation. Videos can be up to 15 seconds long, or users can connect multiple videos together for up to 60 seconds total.
It is an excellent platform to use to advertise to young adults who may just be establishing themselves, or who are newly away from home at college and are in need of a laundromat.
TikTok is a relatively new platform, and therefore a lot of opportunity exists for businesses to begin advertising and testing new ideas. Here are three ways you can start promoting your laundry business on Tiktok.
Create Branded Videos
Consider your audience. These are young adults who may not know how to do laundry well – they may have no idea how to get stains out or when to add fabric softener when washing their clothing. Consider creating a series of short (but humorous) videos with laundry tips and tricks. Be sure to incorporate your branding into these videos to help build brand awareness as users watch them.
Pay to Play
Just like any other social media network, you can pay to advertise on TikTok. Because the advertising features are in such early stages, many advertisers find it much easier to get returns on their ad spend on TikTok as opposed to other channels. Advertisers can also see results from significantly smaller budgets than on other channels.
There are a few different advertising options for businesses on TikTok. There are in-feed native video ads and Snapchat-style lens filters for photos.
Launch a Challenge
Challenges are an integral part of TikTok’s community. Users of the platform love a good challenge. Can you think of one that is laundry themed? (Not the tide pod challenge, please…) If you can get local young adults to take part in your challenge and spread brand awareness, you will likely see organic success from the TikTok platform.
Recruit an Influencer
Another common marketing strategy you will see on TikTok is influencer marketing. There are a number of influencers on the platform who advertise various products and services. If you are lucky enough to locate an influencer who lives in your area and is interested in a partnership, fantastic. However, you will probably find more success by utilizing the other methods outlined in this article. You could potentially try to gain an influencer’s help to launch a challenge and encourage engagement.
Local businesses are usually slow adapters to new marketing channels. However, this doesn’t have to be the case. By jumping into TikTok as the first in your market, you can potentially see a lot of success for your laundry business. As you consider developing content for this new platform, be sure to keep your audience in mind. While they do tend to be younger users, they will be doing laundry for a long time – so utilizing TikTok can help you develop long-term customers.