A Landing Page is the ultimate lead generation tool. It’s the perfect way to offer value to your customers in a way that pushes them toward your business. We’ve talked about the methodology behind landing pages before, so check that out if you’re new to what a landing page actually is.

This post is meant to further your understanding of the individual parts of a landing page by highlighting one of our own. It’s actually the landing page linked at the bottom of the page, so you’ll be able to check it out in its full glory at the end.

Without further ado, the anatomy of a landing page.

Part 1: The Offer

Your landing page begins and ends with an offer. For best results, you need to know your audience, optimize keywords,

Part 2: The Copy

You’ve only got one shot to tell your website visitors what they’ll be getting, so make it count. Short, compelling copy that’s easy to

Part 3: Information Gathering

Part 4: The CTA

Part 5: The Delivery/Thank You