Digital marketing is using the internet and devices that can access it such as phones and desktops to promote products and services. 

However, you may rightfully ask — how successful is such a venture? 

Here are some stats to help you understand exactly what you’re getting into, and why it’s important for laundry businesses like yours.

Inbound marketing costs 62% less per lead than traditional, outbound marketing.

So, while inbound marketing (the practice Spynr uses for our clients) is a more tailored experience in the hope of converting leads, it is also very cost effective.

57% of businesses have acquired a customer through their company blog.

Blog posts leading back to your pillar content pages clearly have a great impact on leads, making them a great tool at your disposal. (Like the one you are reading right now!)

86% of companies produce blog content compared to other formats.

While blog posts have been proved to be effective in lead conversion, your competitors know that as well. Strive for the highest quality in your blog posts.

70% of marketers are actively investing in content marketing 

With marketing being a volatile field, constantly investing to stay on top of trends can make a huge difference 

Roughly 80% of marketers have reported an increase in email engagement over the past 12 months

With the realities of the world we currently live in, people are engaging a lot more with their devices and emails; make use of this.

Personalized email subject lines are 22% more likely to be opened 

Your customers noticing the extra effort can sometimes make all the difference.

Nearly half of all US small businesses don’t have a website

With how important the internet is, I shouldn’t have to tell someone looking into digital marketing how big of a wasted opportunity this is.

65% of consumers look up price comparisons on mobile while in a physical store

Being that business on the digital end with the excellent reviews may have just netted you another customer. 

94% of Marketers use social media for content distribution.

With websites like Facebook averaging over 1.7 Billion daily users, marketing on these platforms would be a given. Finding your niche crowd in such a large pond may pose to be a challenge, but is worth fighting for. 

There are 5.11 billion unique mobile users in the world.

With mobile devices taking up 2 out of every 3 minutes of time spent on the internet, their impact can’t be overlooked. As a marketer, ensuring your content is mobile friendly is paramount.

78% of internet users conduct product research online.

Ensuring that your product’s webpage first of all exists and secondly is clear and easy to understand will help with it’s sales.

1.66 Billion people shop online each year.

With almost a quarter of the world’s population shopping online each year, as a digital marketer you should give them new creative ways to spend their money. 

79% of US consumers said that free shipping would make them more likely to shop online.

This is a statistic that you can make use of using inbound marketing. Providing personalized material while appealing to the customer’s apparent need for free shipping could allow you to retain customers long term.

56% of shoppers say that being presented with unexpected costs will cause them to leave without completing their purchase 

With any kind of marketing the goal in the end is to convert leads. Clear marketing in terms of pricing could save you the loss of some potential customers.

Conclusion

Knowing the strengths of digital marketing gives you a platform to stand on with a view of the entirety of cyberspace. Because at the end of the, every single person using the internet could be a lead if marketed to correctly.