Success looks different for everyone — and every business. 

Even if your version of success is the basic “get more customers” or something like that, your success as a business is still going to have nuance compared to the business down the street. 

Lately, I’ve been privileged to work with some very nuanced companies as they try to fine-tune their digital marketing. And in the midst of all this, it was highlighted to me that there’s pretty much just one question that guides most of digital marketing. 

I wanted to share it here, because it’s absolutely vital that your laundry business be able to answer it — assuming you want to be successful. 

Here’s the question:

What Are You Trying To Accomplish?

Simple, right?

Not so much, actually. 

I’ve worked with some companies that it took years (not to mention thousands in consulting fees) to figure out the answer to what seems on the surface to be a very basic question. It is, and it isn’t. 

I don’t want to take a lot of your time with this post, but I simply want to highlight the need for an answer. Every business is going to be different — like I said above. 

The only recommendation I can give is to focus on the fundamentals — of your business, your marketing, and your customer interactions. To quote the late Kobe Bryant: 

“Can I jump over two or three guys like I used to? No. Am I as fast as I used to be? No, but I still have the fundamentals and smarts. That’s what enables me to still be a dominant player. As a kid growing up, I never skipped steps. I always worked on fundamentals because I know athleticism is fleeting.”

The principle here rings true no matter who you are or what you do. You have to stick to the fundamentals if you want to succeed, because a lot of the things you do on a daily basis fall into a category of “fleeting.” 

And since what you’re trying to accomplish is likely to change over time, it’s all the more vital to keep this one question in your head as you press forward with your marketing efforts.

Conclusion

The point I want to drive home here is simple: you may have all the right tools, but if you lack fundamentals to guide your marketing, you’re going to fall short. 

You can do so much more (and be much more effective) if you understand your objectives totally and completely — and work hard to keep them at the center of your efforts. 

And sometimes, that means working with a coach or a team member who can keep you honest and push you. That’s where partnering with a group like Spynr can help, although I’ll (mostly) leave the pitch out for this one. 

Instead, I want you to reflect on your goals for this decade, and tie them back to basic metrics, fundamentals, and the core values of your business. Share them, grow them, and watch them take on the next ten years.