What Long Tail Keywords are, and Why You Need Them.

What Long Tail Keywords are, and Why You Need Them.

A Short Guide to Using Long Tail Keywords in Your Content Marketing Strategy.

There are hundreds of aspects to consider in digital marketing, and long tail keywords are one of them. Finding the right words to optimize for and then implementing them is a time-intensive process that requires constant analysis and adjustment, but is well worth your time and attention.

What are Long Tail Keywords?

Long tail keywords are ultra-specific word combinations that resemble the type of phrase that Search Engine users typically use.

For example, instead of simply typing in “laundry”, a typical search engine user might type “How to do laundry”, “Why my laundry shrinks”, or “Family friendly laundromat”. All of these are searches you can optimize for with long tail keywords.

Why Are they so Important?

Long tail keywords are important because they can make it easier to rank your site higher on Search Engine results pages due to how niche these keywords tend to be. Where you might see a lot of competition for single words within your industry, you’d probably be surprised to find that a more specific description of your services has less competition.

Another important aspect of long tail keywords is the type of person who uses them. When someone types a longer, specific search into a Search Engine, they’re usually more ready to make a purchase. These are people who have an immediate need and are thus more likely to purchase your services.

Optimizing your site for long tail keywords can get you in front of more people who are ready to buy your services. They help create a well-rounded and effective content strategy for your business. If you’re not using them correctly, you’re probably missing out on some customers.

How to Get Started

First, you need to do some research to discover which long tail keywords are right for your business.

Start by making a list of relevant topics for your business, then take some time to put down some words on paper that you think your customers might be using.

Then, use a tool like Google’s Keyword Planner to get some suggestions based on those words. You’ll also be able to find specific suggestions to your area, so take advantage of that too

The key here is to find a highly searched keyword with minimal competition that stays within your niche. You’ll want to make sure that these keywords align with your business’s digital marketing goals as well.

The final step is to make sure you implement your long tail keyword correctly. Blogging is a great way to optimize for longer keyword phrases, but you’ll also want to make sure you’ve got them at strategic points on your site.

Once you have everything in place, you still want to make sure your keywords are performing like they should! Trends change, which means updating your long tail keywords over time might be necessary.


If you’re struggling to find the right keywords to implement for your business, Spynr can help. As part of our content marketing services, we’ll help walk you through the process of finding the right way to promote your business online. Get started with our free Ultimate Marketing Checklist today!