Social media marketing never stops changing.
The newest iteration of this is pretty obvious — Facebook’s rebrand to Meta.
It’s more clear than ever that small businesses like laundromats learn how to market in this new world.
Even though these changes are exciting, they can present new challenges to even the most seasoned store owners.
As you approach the uncharted waters of Meta’s rebranding, you can use certain approaches to capitalize on the Meta change with a strong strategy.
But first, you’ll need to know what the new change means, as well as how you can avoid common missteps that marketers are already seeing.
We’ll share some tips in this post, but first, let’s talk about what Meta is and how you can understand it moving forward.
What is Meta?
Meta is the parent company that owns and operates Facebook, Instagram, WhatsApp, and Messenger.
These social applications were previously owned by Facebook, so this is essentially a rebranding under a parent company, similar to how Google now lives under the Alphabet umbrella.
Meta Vs. Metaverse
A common misconception marketers are already seeing when discussing Meta is the conflation of Meta and Metaverse.
Let’s clear the air.
As mentioned, Meta is the parent company of social platforms that we’ve been using and marketing on for a few decades now.
The Metaverse is a persistent virtual experience where people can engage with others via online avatars.
So these are very different.
This post will go into some tips on how you can better situate yourself with Meta marketing. We’ll post future blog articles to discuss the Metaverse and whether it’s a good idea for laundry businesses.
For now though, let’s talk Meta tips.
Tip #1: Optimize for Multiple Digital Audiences
A business needs to be on social media today. Otherwise, they risk going out of business–but being on Facebook or Instagram alone is not enough. The Meta brand change capitalizes on using several social apps under one parent.
How do you know which ones to use?
Base your use on your targeted customer demographics.
For example, it’s fair to say that one type of laundromat’s targeted audience is stay-at-home moms with families. Based on your studies and research, you need to determine which apps these moms are most likely using.
When you can figure this information out, you can decide which apps you need for your business.
Tip #2: Use Meta to Improve Customer Community
Customers love businesses that foster a sense of community.
Part of connecting with your customers is being readily available on social media and sharing successes, struggles, and more.
Businesses that invest more in their community and customer experience tend to see better retention and sales, so considering how Meta plays into this is vital.
But, allowing customers to contact you through social media can seem overwhelming. How do you manage to run a business and constantly check for messages?
Meta’s platforms are designed to make that process a bit easier.
Practical solutions exist outside of Meta’s core services to ensure you don’t need to look at your phone every 10 minutes. Such services include:
- Scheduling tools
- Remarketing ad campaigns
- Social listening tools
Using the right tools to complement your Meta marketing allows you to conduct routine checks for messages and comments and stay in the know.
With the right approach, you can promptly respond to inquiries and complaints, improving your business’s reputation and sense of community.
Over time your customers will feel like part of that community and hopefully be more loyal to your business.
Tip #3: Analyze Social Media Data for Better Targeting
You can’t adequately market your target customer demographic if you don’t analyze your data first.
There are several metrics available on business accounts in Meta.
When analyzing data, look for successful posts and those that flopped.
Once you have several on each side (because it’s going to happen–not every post has the same level of success), answer these questions:
- Why were some successful?
- What did successes have that the others didn’t?
- What was the purpose of each post?
- Was it promotion or education?
- What kinds of interaction did I get on the posts? Likes? Comments? Shares?
- How can I repurpose the information on the failed posts to share the knowledge in a way that gets attention?
When you sit down and focus on what you can learn from your data, you find that there is always room for improvement.
Meta aims to make data collection easier by aggregating all their platforms. It’s a clear win for businesses that want to take advantage, which Spynr recommends.
As a laundromat, it’s valuable to have different ways to access your customer pool. Meta provides a variety of opportunities under one evolving platform.
The fact of the matter is that we’re still seeing how these changes play out.
As new data emerges, we’ll update this post to keep you in the know.
But for now, utilize the three tips we’ve provided to help approach the Meta change with a strong strategy for your business.