There are thousands of laundry businesses out there – all vying for their customer’s attention. It can be hard to stand out from the crowd… especially on social media where everyone seems to have a perfectly polished profile that looks like they paid big bucks for an expert consultant.
But what do you do if you have no idea how to get started with your laundry business’s Instagram profile?
Well, one option is to keep ignoring it.
Not a big fan of that one though!
Instead, I recommend setting up and engaging on Instagram with the help of this guide.
And you don’t need to be an expert to get started with Instagram marketing!
If you’ve been looking for a simple, approachable list to help establish your business as an Instagram regular, then you’ve come to the right place.
In this post, I’ll walk you through exactly what steps you need to take to set up your account correctly, attract customers, and create beautiful content without breaking the bank.
Let’s dive in.
Step #1: Sign Up
First thing’s first — if you haven’t signed up already, it’s really easy to do. Just navigate here, input your info, and you’re ready to get started setting up your profile.
Step #2: Pick A Profile Pic
Start your optimization efforts with a good profile picture.
We recommend capturing your logo and the name of your laundry business — and make sure it looks good before you publish! Nothing is worse than an incomplete or blurry photo on Instagram.
Step #3: Fill Out Your Bio
Now it’s time to fill out your bio. Here, you can include not only information about your laundry service, but also a little bit of personality. Tell the customer what you’re about and why you’re different (It can be helpful to post events or promotions here as well!).
Be sure to add as much information about your laundry service in the description area, like hours of operation, payment options, services offered (i.e., pickup & delivery), location(s), and whether your store is attended or not.
When you put the profile picture and bio all together, the results will look something like this:
Step #4: Start Posting
Now you can add photos to your Instagram account!
If you’re worried about the creativity or quality of your photos, I highly recommend checking out my blog on taking better marketing photos.
Regardless of what you end up posting, this is a great way to show off some of the laundry you’ve handled, the facilities you maintain, or how helpful and friendly your staff is. Post regularly, and try to create unique captions that catch your audience’s attention.
Step #5: Learn To Use Hashtags
Hashtags have been around for a while, so you probably have some idea of what they are and how they’re used.
Essentially, they can help users find posts under a certain “category” — while also helping Instagram better understand your photo and business.
While they may not always help, they’re a great way to at least show your engaged audience that you understand trends and how to listen.
So add some hashtags (especially those related to laundry) before posting! You can find lists on websites like Hashtagify — but don’t feel limited to only laundry hashtags. Find ideas that are trending too!
Step #6: Engage
Once you start to gain a bit of traction, you may start seeing the comment section light up under your photos. That’s exactly what you want!
When that happens, keep the momentum going. Respond with kind, witty, or interesting comments that take the conversation further.
You can even dive into the comment section for other local businesses. Tons of brands engage in friendly online banter, and it can sometimes introduce you to a new customer.
At the very least, you’ll be showing that your laundry business is engaging (and possibly has a sense of humor).
Last but not least, try to find ways to share relevant and helpful content on your Instagram. Try to include quotes from helpful blogs, or interesting links from WWD or The New York Times may not be appropriate for every post, but they’re certainly worth sharing with people who are interested in learning.
Instagram still has clout for businesses, and it can be beneficial to get started on this highly visual platform.
I hope this guide has helped you see that getting started is easy.
Momentum may take time to build, but social media marketing is alive and well. The sooner you get started, the better off you’ll be!