Content is everywhere these days.
It’s in your inbox — it’s on your social media — and it’s all over your website for sure.
So with all the noise (and with a growing need to keep up), how do you make sure that creating content doesn’t become overwhelming?
That’s what I want to try to help with in this post. Let’s dive in!
#1: Plan Ahead
Any marketing done without a plan is hard.
Just think about how you would approach a sale or discount via social media if you didn’t have a well thought-out plan.
You have to answer questions like: When does the sale begin and end? What are you offering to your customer? How do they redeem the offer? How do you track the offer?
And on and on.
The same sort of headache can easily extend to your content. If you don’t know what you want to say, you’ll inevitably be less effective when the time comes to say it.
So how do you plan ahead?
- Identify your niche + audience
- Identify what needs to be created
- Create a strategy to create it
- Devote the time needed to executing your plan
Once you have this information drilled down, you can move on to creating a content calendar and thinking about how the content will be created. Or if you’ve got the time, you can write it yourself!
#2: Outsource It
You probably expected this one, but I’d be remiss to not mention it.
There are thousands of freelancers, agencies, and other content creators currently on the market who can help you create content for your brand. Spynr is a great option (especially for the laundry niche!), but there are innumerable more. Some of my personal favorite places to find content creators are:
If you don’t have time to create content yourself, get in touch with us (or check out the links above) to start outsourcing your content needs.
#3: Lean On Your Current Team
An often-overlooked source of quality content are the people you work with day in and day out.
Just consider it — your business is unique. You have a special connection with your team, customers, and community that can often be hard for outsiders to replicate in your content.
The warmth, knowledge, and connections at your disposal are worth including in your content, and often you may have people in your organization who can create better content than a non-industry content creator.
#4: Consider the Help of AI
This one may be a bit controversial, but 2021 has seen a huge influx on AI content writing services. Some better, some worse.
AI content is still in the very early stages, yet it’s already got some really promising contenders. Just look at brands like Conversion.ai — they’re able to help companies produce everything from blog posts to product pages with very little input.
The key to remember here is that AI is just a tool that can help, and it will likely never completely replace the need for human input. That said, it can certainly make creating content less of a time sink and less overwhelming, so give it a try if you can!
The marketing world has said “content is king” for decades now, and it’s truer than ever. If you want to succeed, you need to think about how you’re engaging with your audience.
Content is the key, and finding ways to create content effectively can seriously ramp up the success of your marketing efforts. I hope these 4 ideas have helped you in some way, and as always feel free to let us know if there’s anything Spynr can do to help!