The Business to business sales funnel has, for as long as any of us can remember, been a linear process. Prospects are shuttled through a particular script that qualifies, nurtures, and converts a potential lead […]
Stay Competitive With This Years’ Top B2B Marketing Trends Change is the only constant you can count on with digital marketing. Each year brings new fads, technological advancements, and paths forward for businesses to win […]
Marketing Needs Sales, and Sales Needs Marketing. Devoid of an end goal, marketing will fail. Let me rephrase that. “Devoid of a way to achieve its’ end goal, marketing will fail.” I think both of […]
Key Performance Indicators communicate essential aspects of your business. Are you listening? Knowing what to target in marketing can be tricky sometimes. Even when you think you have a solid handle on your market, customer […]
Content Marketing Isn’t Stopping. Do you have a blog you frequent? Or a publication you regularly read? If you do, you’re a consumer of content marketing. As a business owner and entrepreneur, you shouldn’t stop […]
Digital Marketing is all about progression – finding ways to gain website visitors, turn them into leads, and then convince them to be customers. Without forward momentum, you’ll have a stagnant sales funnel that’s little […]
