In the market for a laundry service oriented marketing agency? Kudos for you!
Picking a marketing agency is an exciting time for any business, but it comes with complications and a laundry list (pun intended) of questions that you’ll need to have answered. Working with a marketer shouldn’t just be a business proposition — it should be a partnership! And that partnership should serve as a foundation that helps you business grow in the years to come.
With that in mind, we want to give you our five keys to look for with a marketing agency for laundry services. These keys will help you assess your pick, start a productive conversation with them, and finalize your decision making for their services.
Key #1: They Have a Good Website
First thing’s first: a marketing agency should practice what they preach!
It’s hard to know if a laundry service marketing agency can truly help you if it’s impossible to find or use their website. That’s sort of like having a car mechanic who can’t fix your car. You wouldn’t trust them to do even the most basic upkeep, and you’d be right to feel that way.
The same applies to a marketing team. Their website should meet a wide variety of criteria, such as:
- It’s easy to use
- The website runs well and doesn’t provide many (or any) error pages
- The information on it is clear and helpful
- The design isn’t confusing or misleading
- Contacting them is easy
- Their blog is helpful and not too pushy
- They provide references, reviews, or occasionally a portfolio
- They don’t make promises they can’t keep
This may seem like a basic list, but if you’ve fiddled with your own website then you know it can be hard to manage all of this and keep up with your day-to-day work. But a healthy website is important, and a good agency will make sure theirs is up to code.
Key #2: They Have Good Reviews
Next on the list of must-haves is positive, natural reviews from established companies. And yes, all of those qualifiers are there for a reason.
Here’s the thing: companies these days can go buy online reviews. They shouldn’t, but many do in an effort to mislead potential customers into a purchase. The end goal in these scenarios isn’t customer satisfaction, it’s simply money. I probably don’t need to tell you that you don’t want to do business with a company like that.
You want to work with a legitimate business that plays by the rules and still has stellar reviews. They’re out there, and to find them you’ll need to learn how to wade through the fake stuff. Here’s what to look for when evaluating reviews from a company’s website:
- They should read authentically, not like they’re trying to prove a point.
- The brand should proudly display photos (or logos) of the businesses they’ve worked with in the past.
- The reviews should have specifics about what the agency did, and what results came of their efforts.
- If contacted, the company should be able to use the individuals in these reviews as real-life referrals.
And, most importantly, they should be able to speak to your situation. Reviews are voluntary votes in favor of a brand, so pay close attention to this section of a company’s website before proceeding.
Key #3: They Know The Industry
It’s one thing to know marketing and execute it well, but it’s another thing altogether to know the laundry industry and have experience helping businesses like yours. That type of experience shouldn’t be understated.
Let’s revisit the car mechanic analogy from earlier. In this case, you might have a good mechanic in your neighborhood that can get the job done, but he doesn’t have a ton of experience (or tools) dedicated to helping your specific car. If you go down the road to your dealership though, they can help you a lot faster and with the best tools.
The same applies to marketing — a generalist marketing company can get some lift for your business, but working with an engaged and experienced agency that’s done work in the laundry industry can get you there faster. You’ll spend less time explaining your business and goals, and more time getting where you want to go.
Key #4: They Produce Quality Content
Next on the list is the agency’s content. We touched on this a bit earlier, so I’ll try not to beat a dead horse, but this is another area where the rubber meets the road with a marketing agency.
An agency’s content should do one primary thing: inform. When you visit their website, you should find education, helpful advice, and tutorials on almost every page (and not just the blog!). This goes back to the partnership mentality. You wouldn’t keep a business partner in the dark about a goal or campaign, and a good agency will help you stay up to date on marketing techniques and tips.
Key #5: They’re Focused on Building Relationships
Last but not least, you need to assess the people in the organization and where their priorities lie. This will be the ultimate test for whether or not you want to give them your business.
If an agency is going to treat you as a partner, that focus will shine from day one. Marketing can be a sensitive subject, especially for laundry businesses, so finding someone who understands that can’t be understated. The right laundry service marketing agency will respect the process and help you check off every one of the keys highlighted in this post.
Here’s a quick checklist you can use to assess whether your chosen agency is looking for a relationship (and not just your business!):
- They’re not pushy or overly sales oriented
- They share knowledge and insight freely
- They’re willing and able to display metrics tied to your goals
- They can provide references
- They have some case studies available
- They let you take your time with decisions
- They follow up politely
Don’t be afraid to be a bit picky here. You’re investing time and money into growing your business, and you want to do it with an agency that’s committed to you. Don’t be afraid to take your time here.
At the end of the day, you’ll have to make a decision. Our final piece of advice is to use all the keys above, then go with your gut!
But we’re not going to let you go without a plug: Spynr meets (and exceeds!) all of the criteria outlined above, and we’re proud of that. We have decades of industry experience, have awesome relationships in the laundry community, and know how to develop and execute campaigns for laundry businesses.
Feel free to browse our website for tips, tricks, and insights that can help you elevate your marketing in short order. Or, if you’d like to chat, click below and we’ll be in touch!