The laundry industry is booming.
In fact, there are almost 30,000 coin laundries in the United States alone – not counting dry cleaners or other industry-centric businesses. The good news is that it’s a fairly recession-proof industry, with consumers turning to self-service options when they can’t afford traditional services.
But how does a business owner stand out from all the competition?
One way is by doing SEO for their laundry website or blog!
In this post, we’ll look closer at 4 reasons why you should consider SEO if you haven’t already. Hopefully, this can help point you in the right direction for your business.
Reason #1: Significant Website Traffic Comes From Organic Search
The best way to get long term website traffic is through organic search.
The reason why is because it’s the most cost efficient and sustainable method that you can use to drive a consistent, reliable flow of qualified visitors to your site. Depending on the industry, as much as 60% of all traffic to websites like yours come via organic search:
So if you want to succeed, you need a great website that ranks well in Google. Full stop. Websites on the first page of Google get 92% of all search traffic – and that’s including competition with paid ad placements at the top of the page. And I want to stress that the main place to go really is Google – only 19% of search engine users are on Bing or Yahoo.
Organic traffic from Google isn’t insignificant, and it can seriously help boost your business. SEO is the only way to get more of that traffic though!
Reason #2: SEO Builds Trust
What do you immediately think about the website that shows up at the top of Google’s search results?
You likely think — “hey, I can trust these guys. They’re Google’s top pick.”
Now while you probably don’t think that in reality, you act that way when you click on their site, browse their products or content, and give them your money.
That same thought process can work for your business.
Good SEO can help build trust among your customers. That’s because it shows that you’re working to improve their experience and therefore they’ll be more likely to stay with you. It’s a simple win, but a major one for long-term growth.
Reason #3: SEO Is Relatively Cheap
You can have a strong SEO presence on the web without spending much money. In fact, there are only three things you need in order to get started:
- Website creation software
- Domain registration
Here’s the good news: if you already have a website, you already have all 3. And depending on the service you’re using, you may get all 3 in one neat package.
So what do you need to do from there to improve SEO?
Well, that list is actually quite long — and you can learn more about that in this post. The good news is, all of the recommendations we give in that post are free, and you can absolutely do them yourself if you want to!
Reason #4: SEO Builds Long Term Relationships
This circles back to trust — but it’s also deeper than that.
You see, retention is one of the best ways to quickly put money back in your business. Keeping customers is way cheaper than winning new ones — and SEO can actually be a more efficient way to do that.
Well, that’s what we’re still figuring out.
But what we do know is that about 13% of customers who find a business via SEO efforts stick around. That may not sound like much, but it’s actually higher than other methods. Display ads only hit 12%, mobile marketing is at 8%, and paid ads are at 7% retention.
The implication here is significant: SEO is better at building relationships with customers that provide long-term value. So not only are you getting more customers for less money, you’re getting high-value customers to boot.
Now that you know a few more reasons why SEO is vital, there’s one last question:
What are you waiting for?
If you’re trying to find your way with digital marketing, we understand. It’s one thing to know you need to do a task, and another to actually do that task.
And that’s where Spynr can help. We can take the burden off of you, get your marketing campaigns rolling, and help you win more customers than ever.
Give us a shot — you’ll be glad you did!