Marketing can sometimes seem like a shot in the dark hoping to hit its target — but that is rarely ever the case.
Having a proper marketing framework that’s taken from the right perspective (and with the right goals) can be a platform to elevate your business.
In this post, we’re going to review some of the basics of your marketing framework, and I’ll share links to blog posts where we’ve discussed further in the past. Let’s dive in!
Recognize the Importance of Digital Marketing
Marketing can often be viewed as only a side venture with possible profits instead of a mission critical part of the business.
But with the advances in technology of the last two decades, it’s entirely possible to know exactly which sponsor or banner allowed you to make a sale. In other words, the guesswork is gone.
And the world is more plugged in than ever.
Digital marketing makes it easier to fine tune and make positive changes to your marketing campaign to allow for the maximization of your marketing budget. Every dollar spent on marketing should be an investment into the business with traceable returns, and the right framework lets you do that.
Element #1: Proper Planning + Infrastructure.
Planning out your marketing framework is going to take a lot of time and effort from your team.
Your goals should be properly listed out from simply informing the public of a new campaign or a shift in goals at the company. The more specific the planning, the more effective the marketing.
When planning, keep the target audience in mind as if you cannot reach them it will all be for naught.
But also consider your website, social platforms, and the vehicles that will deliver your message (like email). We talk more about why this is important in this post if you want to learn more.
Element #2: Your Audience
When creating your marketing framework, you need to bear in mind who you are gearing it towards.
Knowing relevant information on your customers will be one of the guiding lights of your marketing framework — because it tells you where to go and what to say. Your plan should also be adaptable, seeing as your business should keep growing your plans should be able to grow and change alongside the business.
And don’t be afraid to be flashy!
Your marketing framework should ensure that the material used will draw in potential buyers to your website, but that is not all. Getting them to you is only half the battle, now you need to get them to make a purchase.
Employ tools like limited time offers that can drive customer FOMO. This will encourage customers to not only make that purchase decision but double back every now and then to see what they can snag.
Element #3: Social Media and Search Engines — It’s NOT Free Real Estate.
Social media presence can be effective and free marketing.
If done correctly, you will connect with potential customers who can get to know the company on a less formal, more friendly basis. Comments and questions can be answered for potentially millions to see.
Your social media presence could easily build a bridge between your business and prospective customers who were skeptical of your brand.
And the same goes for Search Engines like Google and Bing. They have the potential to share your business with hundreds of potential customers — but you have to get the approach right. To learn more about each of these and how Spynr approaches them, read on here.
Element #4: Timing is Everything.
Selling swimsuits in the winter… need I say more? Proper timing is a key part of your marketing framework because knowing when to push your product can make a world of difference. Looking at the patterns of customer interaction is a simple way to pinpoint potential dates to start your campaign.
In contrast to the earlier example:
- running toy, video games and electronic ads when schools will be closed
- promoting the appropriate season’s clothes as it draws closer
- promoting an extremely popular food item during your high traffic hours
These are all good ways to boost revenue through proper timing with marketing campaigns.
When going into marketing one must have a well thought out plan.
No business wants to sink money into a venture with no ROI.
Create a framework that looks at the customer and their wants while at the same time catering to the business’s needs and goals for the campaign. If you keep the above elements in mind, you’ll be able to stay one step ahead of your competition.